Hi, I'm Tamara!
Midlife coach & keynote speaker

I’ve always thrived on challenges and big ambitions. 

I spent over two decades leading international teams, shaping brands and building organisations across Europe and Australia. 

I’ve co-founded an agency, led large teams and helped companies define brand strategy, identity and positioning in rapidly evolving markets. I’ve trained in rigorous research methods, presented at high-level events and in boardrooms, and facilitated workshops that helped teams and brands navigate complex change.

Along the way, I started to notice a pattern that went beyond brands and organisations. The same misalignment I was solving at a brand level was happening at an individual level. People evolve, but their roles, expectations and environments often don’t keep up.

This is what I now refer to as mid-career identity drift: the moment where who you’ve become no longer fully matches the role you’re in. I saw it in the professionals I worked with, and eventually, I experienced it myself.

By my early 40s, my priorities, motivations, and energy had shifted, but my career and routines hadn’t. That gap is often hard to articulate, and even harder to act on without the right structure. I realised I needed a different way of looking at change, one that was both reflective and practical.

That experience inspired me to train as a midlife and ikigai coach. I bring together corporate-tested frameworks, strategic insight and practical coaching to help others navigate similar midlife questions around identity, direction and impact.

Alongside coaching, I founded Midlife Crossroads Academy, a platform for structured, self-paced midlife programmes.