"I didn't know what I wanted. I just knew what I had wasn't it."
I work as a midlife coach to help people make clear decisions about what’s next in their work and life, and actually follow through on them.
I spent over 20 years in business and hit the midlife wall myself at 44.
Now I help other midlifers navigate the same thing, whether that’s them personally or their organisation.
Hi, I'm Tamara!
My background is in brand strategy, which is about identity: how it’s built, how it evolves and what to do when it no longer reflects reality.
I spent over 20 years applying that brand logic to businesses, sitting in boardrooms, building and leading teams across multiple countries.
At 44, I had to apply it to myself.
Most coaches haven’t been through all of that.
I have.
If you’re figuring out what’s next in your life or career → I can help.
If you’re trying to keep experienced people engaged in your organisation → I can help with that too.
Who I work with
The people I work with don’t always look like they need help.
To be honest, on paper everything often seems fine.
But something has stopped working. Sometimes it’s their career. Other times it’s their relationship. Some people have lost their sense of who they are.
And they’ve run out of ways to push through it. We work out what’s changed, and where to go from there.
Before you make a big decision - read this first.
Most people I work with aren’t stuck because they lack options.
They’re stuck because they haven’t looked at the situation clearly yet.
Before you quit. Or retrain. Or start that business idea that’s been hovering in the back of your head.
Just pause long enough to ask the right questions.
I put together 15 of them.
The same questions I use with my own clients, because they surface what people have been avoiding, postponing or hoping would resolve itself.
